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Home Attualità A SIRMIONE IL PASSO DECISIVO VERSO LA COSTITUZIONE DEL CONSORZIO RIVIE Aderiranno soggetti pubblici e privati per la promozione unitaria del Basso Garda. Un’iniziativa fortemente voluta dall’Assessorato al Turismo della Provincia di Brescia
A SIRMIONE IL PASSO DECISIVO VERSO LA COSTITUZIONE DEL CONSORZIO RIVIE
Si è tenuto in questi giorni presso l’Hotel Terme di Sirmione l’incontro programmatico tra le realtà pubbliche e private che costituiranno il “Consorzio Riviera del Garda – Colline Moreniche”, alla cui realizzazione si è adoperato l’assessore al Turismo della Provincia di Brescia Ermes Buffoli. La decisione di creare un Consorzio comprendente Comuni, Pro loco e Associazioni di categoria, è motivata dal forte impatto turistico, in termini di affluenza, che caratterizza la zona del Basso Garda. Basti pensare che in tale area si contano ben 191 strutture ricettive per un totale di 16.816 posti letto e che, nel 2002, il numero delle presenze ha raggiunto il tetto delle 1.900.000 unità. Tra gli obbiettivi del “Consorzio Riviera del Garda – Colline Moreniche”, che avrà sede nel Palazzo dei Congressi di Sirmione, quello di promuovere l’immagine turistica e le attività produttive, commerciali e agricole del Basso Garda in forma unitaria, attraverso la pianificazione di azioni pubblicitarie, e la produzione di cataloghi e depliants.Un’attività di grande importanza sarà anche la partecipazione alle maggiori fiere turistiche sia sul mercato nazionale che sui mercati internazionali. I consorziati si impegneranno anche nella tutela e valorizzazione della qualità del prodotto turistico offerto nei suoi aspetti ambientali, culturali e territoriali d’eccellenza. Per la realizzazione dei suindicati scopi il Consorzio potrà collaborare con altri enti, oltreché aderire a forme ulteriori di aggregazione tra enti che abbiano i medesimi scopi. La costituzione del “Consorzio Riviera del Garda e Colline Moreniche” verrà ufficializzata nella prima decade del dicembre prossimo ed è propedeutica alla formazione di un’unica Agenzia Territoriale per il Turismo che incida su tutta la sponda bresciana del Lago di Garda. Si andrà così ad aggiungere un nuovo tassello al quadro dell’organizzazione della promozione turistica e della valorizzazione gardesana che, attualmente, annovera la presenza dell’Agenzia Territoriale per il Turismo “Riviera dei Limoni” (riguardante il territorio altogardesano, da Salò a Limone), la prima ad essere stata istituita nella Provincia di Brescia, nella quale sono confluiti volontà e risorse di enti ed operatori locali. Ora, in sintonia con le linee guida del Piano Territoriale dell’Amministrazione provinciale, ed anche in considerazione degli eccellenti risultati ottenuti dall’Agenzia Territoriale per il Turismo Riviera dei Limoni presieduta da Chicco Risatti l‘Assessorato al Turismo estende il nuovo modello organizzativo di promozione anche al territorio del basso lago. Esprime soddisfazione l’Assessore Ermes Buffoli, che ha coordinato le azioni costitutive del nuovo Consorzio turistico: ”Finalmente con la costituzione di questo consorzio pubblico-privato si concretizza un lavoro intenso durato un paio d’anni fatto a fianco dei Comuni e degli imprenditori del turismo di questo territorio; un evento certamente di grande rilevanza, punto di partenza per politiche turistiche concertate volte alla valorizzazione del prodotto Garda”. Al futuro consorzio aderiranno ben 16 soggetti pubblici-privati: Comune di Desenzano, Comune di Lonato, Comune di Padenghe, Comune di Sirmione, Comune di Pozzolengo, Pro loco di Padenghe, Pro loco di Lonato, Pro Loco di Pozzolengo, Associazione Strada dei vini bresciani del Garda, Consorzio Lugana, Hotel Promotion, Associazione Lacus, Associazione Albergatori di Sirmione, Associazione Commercianti di Sirmione, Motoscafisti di Sirmione, Terme e grandi alberghi di Sirmione.
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